Population Health Creating a Culture of Wellness

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Review Chapter 17 Marketing and Communication.
Population Health Creating a Culture of Wellness: David B. Nash, Raymond, J. Fabius, Alexis Skoufalos, Janice L. Clarke, Melissa R. Horowitz. ISBN: 978-1-284-04792-9
Discussion topic of this week is:
What is social marketing and its implication for healthcare practice and practices/institutions competition?

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